UX Portfolio
— Case Studies. Client outcomes. Focusing on process and outcome.
2imagine Pulse
creative marketing automation cloud platform
Initiate a new idea, based on the solutions 2imagine already provides to retail marketing organizations. After in-depth research with various stakeholders, customers, and the intern development team, a clearly defined POC was developed in a few agile sprints. I used Adobe XD mock-ups to get user test feedback.
After 6 months, the new cloud service 2imagine Pulse was released.
UX steps:
market research | value based proposition | persona | customer journey | MVP definition | information architecture | application flow
sketches | wireframes | prototype (Adobe XD) | user testing | iteration | product launch
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UX method: Design Sprint
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VIGC – EY HA!CKATHON 21
Graphic communication enterprise of the future.
How to future-proof is the industry?
VIGC and EY organized their second edition virtual Hackathon on Oct 25 and 26, 2021.
Our challenge
The original footage is created and published. But these images can be easily manipulated. What is the truth? For a publisher an important topic.
Our solution ‘imago veritas’ verifies if the image is fake or not. It is based on a globally recognized certificate / NFR token that builds trust and credibility. Technologies as AI learning, automatic image recognition, and analysis tools are used to identify image manipulations, similar images, and referenced sources.
ReInvent the Graphic Arts Industry
VIGC and EY organised a virtual Hackathon on Oct 12 and 13, 2020, with following theme: help shape the future of the graphics sector by creating digital and innovative solutions relevant for the graphic arts industry.
We developed a new concept for MediaHuis: AdHouse.
I used the Strategyzer Business Model Generation with value proposition design, and the double diamond Design
methods to get the result in 2 days.
UX method: Design Sprint
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UX method: develop a Design System in Adobe XD
2imagine
Design System 21
The initial UI design was developed in Sketch. With the COVID lockdown, the full development process needed to be reviewed and adapted. Online co-creation and collaboration are key requirements.
The new 2imagine Design System is developed in Adobe XD. By using components, instances, stacking and padding, the screens are consistent, and it’s easy to add new screens in Adobe XD.
We used the review option with all stakeholders to get feedback, and development view to hand off the final UI design to the dev team.
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Chimpra
Check – improve and rate your Agency graphic production flow
This case study shows all the steps in the UX design process used to develop a new digital service. From (UX) research and ideation, up to a developed prototype for testing. This digital product was developed following the steps in Design Thinking, also known as the double diamond. To define the MVP, we relied on the results using the (Strategyzer) Business Value Proposition.
After the test sessions, Chimpra was developed and released.
UX steps:
market research | value based proposition | persona | customer journey | MVP definition | information architecture | application flow
sketches | wireframes | prototype (Adobe XD) | user testing | iteration | product launch
View case study on Behance